Formula23
Welcome to FORMULA23
With years of experience, industry best practices and a rich knowledge base, Formula 23 helps you achieve the highest level of Web performance. With a focus to provide meaningful solutions that foster measurable results, we offer services in the following areas
Be a small business or a large corporate house, your website should attract and give people the information that they need to make the most out of your services.
Web site design demands not just programming expertise and technical skills. It involves advanced planning, graphic design and strategic marketing expertise as well. To provide you an instant recognition, we have experts to extract your marketing requirements and represent them professionally and ensure that your ideas are well represented conveying detailed information to your business community. We have a talented team of professional web designers, web developers to provide you the best possible designs that meet your requirements.
We also do web redesigning and web maintenance if you want your existing website to match with current organizational needs and requirements. We will try to make your website as dynamic as possible by tuning the website to match your future requirements as well.
At Formula23 we have a dynamic and talented team of professionals including marketing consultants, support executives, designers, illustrators, animators, and programmers that can offer the experience and quality workmanship you need for your professional Web site design project, and all these at a very affordable price.
Web Development is a very broad term that covers every aspect of achieving a presence on the World Wide Web. At Formula23, we offer a wide range of web solutions for businesses, as well as individuals. We use cutting-edge technology to create web-based software solutions for our clients. Our web developers are skilled in an array of web-based programming languages including Java/JSP, PHP, C#.NET, VB.NET, ASP and Perl. Our team of professionals with proven experience in the field of web development can provide high quality, cost-effective complete web solutions including complex database integrated websites, e-commerce portals, intranet development and maintenance.
Formula23 has a proven track record of realizing the client ideas and implementing them successfully on the web. We strive to understand your business as well as working with you as a team, and not just as outside consultants.
E-commerce solutions are an attractive and cost-effective alternative to physical stores. If you plan on selling products or services online to increase your sales by reaching the world at large, we can incorporate a seamless electronic store at competitive pricing. Our electronic stores are affordable and superior tools that need no retail space, no hiring of people to look after the store, and no hassles of property-maintenance. We will implement secure credit card transactions with SSL, customer login, real-time shipping cost calculation by linking directly to FedEx or UPS, and a personalized administration area so you can manage your products and prices at your convenience.
In addition, we provide the capability to integrate third-party shopping carts such as "Yahoo Store". In general, customers will be able to search through a database of products 24 hours a day, seven days a week.
Formula23 can offer several Internet Marketing/Search Engine Optimization (SEO) packages to our clients. Having top search engine rankings ensures many visitors to a site and thus greater sales. Our Internet Marketing and Search Engine Optimization services make sure that your website is among the most frequently visited websites on the web.
Internet Marketing
Contextual Marketing - Formula23 can manage your PPC (Pay Per Click) account, usually the strongest paid advertising online, but the conversion rate can be tied to the strength of the brand online by sheer name recognition. Contextual marketing is a service that will pop up your website on users' computers when they are on targeted keywords & websites. For instance, when an internet surfer visits a website that has related content to your website they will see a pop up for your custom created web page. This page can take the form of your homepage or any other page.
Banner Ads - Depending on the nature, direct buys on websites usually aren't cost effective but Google Site targeting can allow you to buy inventory on different websites on a much more cost effective basis. This requires banner ads in order to work and would require additional design costs. Our goal would be to increase your brand awareness while at the same time bringing in customers that convert at the correct rate to make your campaign successful.
Bevhavioral Targeting - This requires a bigger investment but can potentially pay off much greater. This type of marketing initiative involves tracking people's online patterns and trying to target those customers that are interested in your products and are also ready to buy.
Grassroots - Along with link building, Formula23 can target smaller websites to place paid advertising on their sites. This could be banners or images, but would effectively be individual partnerships. The cost is relatively minimal per website, but it is potentially difficult to track the effectiveness. Our goal here would be to find niche websites that perform very well.
Search Engine Optimization
Link Building - Formula23 can help your current SEO efforts and build targeted links to your website in order to rank for specific key terms. Formula23 would target websites that are specific to your industry as well as blogs for increased natural ranking. Formula23 would target 100's of different specific keywords, phrases in order to help your current SEO ranking.
Social Media/Content - A quick way to receive many inbound links is to have content that appeals to such websites as www.digg.com, del.icio.us, reddit.com and many others. Our goal would be to place articles on these websites that would attract users and for them to bookmark and/or link to the various websites. While this does not help with targeted key phrases, it does boost your overall value of the entire website in the eyes of search engines.